BL Privacy Policy

Effective 6/23/2015:

Table of Contents:








 1.         INTRODUCTION

Shine US Holdings Inc. and its subsidiaries, (collectively “Endemol Shine” or “we”), want you to be familiar with how we collect, use and disclose information from and about you. This Privacy Policy describes our practices in connection with information about you collected through services such as this website, any other websites mobile sites, applications (“apps”), and widgets made available to the public by or on behalf of Endemol Shine (collectively, the “Endemol Shine Services”).  By using the Endemol Shine Services, you agree to the terms and conditions of this Privacy Policy.  A list of our affiliated companies (“Endemol Shine Affiliates”) can be found at

The Endemol Shine Services are for a general audience and are not targeted to children. 

This Privacy Policy applies to all users, including both those who use the Endemol Shine Services without being registered with or subscribing to an Endemol Shine Service and those who have registered with or subscribed to an Endemol Shine Service.  This Privacy Policy applies to Endemol Shine’s collection and use of your personal information (i.e., information that identifies a specific person, such as full name or email address as well as any health information).  Please note we would only collect health-related information where necessary in order for us to provide the Endemol Shine Services.  It also describes generally Endemol Shine’s practices for handling non-personal information (for example, interests, demographics and services usage). 


Endemol Shine and our service providers may collect the following information from and about you: 

Registration Information is the information you submit to register for an Endemol Shine Service, for example, to apply to take part in a television program, to register for a service, to create an account, post comments, receive a newsletter, or enter a contest or sweepstakes.  Registration Information may include, for example, name, email address, gender, zip code and birthday. 

Public Information and Posts consist of comments, content or registration details that you post to the Endemol Shine Services and the information about you that accompanies those posts, content or forms, which may include a name, email, user name, comments, likes, status, profile information and picture.  Public Information and Posts are always public, which means they are available to everyone and may be displayed in search results on external search engines.   

Information from Social Media.  If you access or log-in to a Endemol Shine Service through a social media service or connect a Endemol Shine Service to a social media service, the information we collect may also include your user ID and/or user name associated with that social media service, any information or content you have permitted the social media service to share with us, such as your profile picture, email address or friends lists, and any information you have made public in connection with that social media service.  When you access the Endemol Shine Services through social media services or when you connect an Endemol Shine Service to social media services, you are authorizing Endemol Shine to collect, store, and use such information and content in accordance with this Privacy Policy.      

Activity Information.  When you access and interact with the Endemol Shine Services, Endemol Shine and its service providers may collect certain information about those visits.  For example, in order to permit your connection to the Endemol Shine Services, our servers receive and record information about your computer, device, and browser, including potentially your IP address, browser type, and other software or hardware information.  If you access the Endemol Shine Services from a mobile or other device, we may collect a unique device identifier assigned to that device, geolocation data, or other transactional information for that device. At this time, we do not respond to browser "Do Not Track" signals, as we await the work of interested stakeholders and others to develop standards for how such signals should be interpreted.

Cookies and other tracking technologies (such as browser cookies, pixels, beacons, and Adobe Flash technology including cookies) are comprised of small bits of data that often include a de-identified or anonymous unique identifier.  Endemol Shine’s websites, apps and other services send this data to your browser when you first request a web page and then store the data on your computer or other device so the website or app can access information when you make subsequent requests for pages from that service.  These technologies may also be used to collect and store information about your usage of the Endemol Shine Services, such as pages you have visited, the video and other content you have viewed, search queries you have run and advertisements you have seen.

Third parties that support the Endemol Shine Services by serving advertisements or providing services, such as allowing you to share content or tracking aggregate Endemol Shine Services usage statistics, may also use these technologies to collect similar information when you use the Endemol Shine Services or third-party services.  Endemol Shine does not control these third-party technologies and their use is governed by the privacy policies of third parties using such technologies.  For more information about third-party advertising networks and similar entities that use these technologies, see, and to opt-out of such ad networks’ and services’ advertising practices, go to

Most browsers are initially set to accept cookies, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether.  Please consult the "Help" section of your browser for more information.  Users can manage the use of Flash technologies, with the Flash management tools available at Adobe’s website, see  Please note that by blocking any or all cookies you may not have access to certain features, content or personalization available through the Endemol Shine Services.

Information from Other Sources.  We may supplement the information we collect with information from other sources, such as publicly available information from social media services, commercially available sources and information from our Endemol Shine Affiliates or business partners..


We may use the information we collect from and about you to provide the Endemol Shine Services and features to you, including: to measure and improve those Endemol Shine Services and features; to improve your experience with both online and off-line Endemol Shine Services by delivering content you will find relevant and interesting, including advertising and marketing messages; to allow you to comment on content, and participate in online games, contests, or rewards programs; to provide you with customer support and to respond to inquiries.  In order to provide you with content and advertising that is more interesting and relevant to you, we may use the information from and about you to make inferences and predictions about your potential areas of interest. When the information collected from or about you does not identify you as a specific person, we may use that information for any purpose or share it with third parties.

We may use the information we collect from and about you for these additional purposes:

To allow service providers to assist us in providing and managing the Endemol Shine Services.  The information we collect from and about you may be made available to certain third party service providers, such as contractors, analytics and other measurement companies, agents or sponsors, who help us analyze and understand your use of the Endemol Shine Services, and manage and/or provide the Endemol Shine Services.  

To allow social sharing functionality.  If you log in with or connect a social media service account with a Endemol Shine Service, we may share your user name, picture, and likes, as well as your activities and comments with other users of that Endemol Shine Services and with your friends associated with your social media service. We may also share the same information with the social media service provider. By logging in with or connecting a Endemol Shine Service account with a social media service, you are authorizing us to share information we collect from and about you with the social media service provider, other users and your friends and you understand that the social media service’s use of the shared information will be governed by the social media service’s privacy policy.  If you do not want your personal information shared in this way, please do not connect your social media service account with an Endemol Shine Service account and do not participate in social sharing on Endemol Shine Services.

To provide co-branded services and features.  We may offer co-branded services or features, such as contests, sweepstakes or other promotions together with a third party (“Co-Branded Services”).  These Co-Branded Services may be hosted on Endemol Shine Services or on the third party’s service.  By virtue of these relationships, we may share the information you submit in connection with the Co-Branded Service with the third party.  The third party’s use of your information will be governed by the third party’s privacy policy.

To deliver relevant advertisements.  Endemol Shine and our service providers may use the information we collect from and about you to deliver relevant ads to you when you use the Endemol Shine Services or another service.  As noted above, third-party advertising networks and advertisers may use cookies and similar technologies to collect and track information such as demographic information, inferred interests, aggregated information, and activity to assist them in delivering advertising that is more relevant to your interests.  To find out more about third-party advertising networks and similar entities that use these technologies, see, and to opt-out of such advertising networks’ and services’ advertising practices, go to

To contact you.  Endemol Shine may periodically send promotional materials or notifications related to the Endemol Shine Services.  If you want to stop receiving promotional materials, you can follow the unsubscribe instructions at the bottom of each email.  There are certain service notification emails that you may not opt-out of, such as notifications of changes to the Endemol Shine Services or policies. If you have installed a mobile app and you wish to stop receiving push notifications, you can change the settings either on your mobile device or through the app.

To share with our Endemol Shine Affiliates.  Endemol Shine may share your information with Endemol Shine Affiliates for the purposes described in this Privacy Policy.  A link to a website that lists Endemol Shine Affiliates can be found at the beginning of this policy.  Users who visit Endemol Shine Affiliates’ services should still refer to their separate privacy policies, which may differ in some respects from this Privacy Policy.

To share with business partners Endemol Shine may share your information with business partners to permit them to send you marketing communications consistent with your choices. 

To protect the rights of Endemol Shine and others.  There may be instances when Endemol Shine may use or disclose your information, including situations where Endemol Shine has a good faith belief that such use or disclosure is necessary in order to: (i) protect, enforce, or defend the legal rights, privacy, safety, or property of Endemol Shine, our Endemol Shine Affiliates or their employees, agents and contractors (including enforcement of our agreements and our terms of use); (ii) protect the safety, privacy, and security of users of the Endemol Shine Services or members of the public; (iii) protect against fraud or for risk management purposes; (iv) comply with the law or legal process; or (v) respond to requests from public and government authorities. 

To complete a merger or sale of assets.  If Endemol Shine sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a merger or transfer of all or a material part of its business (including in connection with a bankruptcy or similar proceedings), Endemol Shine may transfer your information to the party or parties involved in the transaction as part of that transaction.

 4.        SECURITY

Endemol Shine uses commercially reasonable administrative, technical, personnel and physical measures to safeguard information in its possession against loss, theft and unauthorized use, disclosure or modification. However, no one can and Endemol Shine does not guarantee the complete safety of your information.  


If you would like to access, review, correct, update, suppress, or otherwise limit our use of your personal information you have previously provided directly to us, you may contact us as outlined in Section 7.  In your request, please include your email address, name, address, and telephone number and specify clearly what information you would like to access, change, update, or suppress.  We will try to comply with your request as soon as reasonably practicable.

You may request that we not share your personal information on a going-forward basis with Endemol Shine Affiliates or unaffiliated third parties for their direct marketing purposes by sending an email to “Endemol Shine Disclosure Opt-out” in the subject line.  Please include your full name, email address, and postal address in the body of the email.  We will try to comply with your request(s) as soon as reasonably practicable. 


Updates to Privacy Policy.  Endemol Shine may modify this Privacy Policy.  Please look at the Effective Date at the top of this Privacy Policy to see when this Privacy Policy was last revised.  Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the Endemol Shine Services. 

Location of Data.  Endemol Shine is a global Endemol Shine with operations in several countries, including the United States.  If you are a user located outside the United States, you understand and consent to having any personal information processed in the United States.  United States data protection and other relevant laws may not be the same as those in your jurisdiction.  This includes the use of cookies and other tracking technologies as described above.  As a result, please read this Privacy Policy with care.

Linked Services.  The Endemol Shine Services may also be linked to sites operated by unaffiliated companies, and may carry advertisements or offer content, functionality, games, newsletters, contests or sweepstakes, or applications developed and maintained by unaffiliated companies. Endemol Shine is not responsible for the privacy practices of unaffiliated companies, and once you leave the Endemol Shine Services or click an advertisement you should check the applicable privacy policy of the other service.   

In addition, Endemol Shine is not responsible for the privacy or data security practices of other organizations, such as Facebook, Tumblr, Twitter, Apple, Google, Microsoft or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer, including in connection with any information you disclose to other organizations through or in connection with the Endemol Shine Services.

Collection of Personal Financial Information by a Payment Service. In some cases, we may use an unaffiliated payment service to allow you to purchase a product or make payments (“Payment Service”).  If you wish to purchase a product or make a payment using a Payment Service, you will be directed to a Payment Service webpage.  Any information that you provide to a Payment Service will be subject to the applicable Payment Service's privacy policy, rather than this Privacy Policy.  We have no control over, and are not responsible for, any Payment Service's use of information collected through any Payment Service. 

Data Retention.  We will retain your information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law. 

Remember that even after you cancel your account, copies of some information from your account may remain viewable in some circumstances where, for example, you have shared information with social media or other services.  Because of the nature of caching technology, your account may not be instantly inaccessible to others.  We may also retain backup information related to your account on our servers for some time after cancelation for fraud detection or to comply with applicable law or our internal security policies.  It is not always possible to completely remove or delete all of your information due to technical constraints, contractual, financial or legal requirements.

Sensitive Information.  We ask that you not send us, and you not disclose, any sensitive personal information (such as social security numbers, criminal background, etc.) on or through the Endemol Shine Services or otherwise.

7.         CONTACT US

If you have questions about this Privacy Policy, please contact us at:


Mail: Shine US Holdings, Inc.
         1741 Ivar Avenue
         Los Angeles CA  90028

Shine US Holdings, Inc.’s subsidiaries include:

Addison Productions Inc

Alamo Productions Inc

AM Glad Productions

Ardaban LLC

Berkeley Productions Inc

Better Productions Inc

Bigger Productions Inc

BL4 Productions Inc

BOSOX Development LLC

Bravura Inc

Brillante Digital Inc

Brillante Productions Inc

Brilliante Entretenimiento Inc

Brilliante Ficcion Inc

CD Services Inc

Central Park West Productions

Clark Steet Production Inc

Close It

Club Productions Inc

Concord Productions Inc

Crush It

Dunder Inc

Enlighten It


Greenmonster Development LLC

Hold It

In The Field Inc

Ivar Productions Inc

Ivy Productions Inc

Karma Circle

Keeping Track Music Inc

Lafayette Productions Inc

Livermore Productions Inc

Macy Productions Inc

Metronome LLC

Mifflin Inc

Nashville Star Productions Inc

NC Tours LLC

Orinda Productions Inc

Reveille Consulting

Reveille Independent LLC

Reveille LLC

Reveille Music Publishing LLC

Reveille Two LLC

Scranton Development Inc

Shine America Studios Inc

Shine America Studios LLC

Start Productions Inc

Take It Over Inc

Ugly Inc

Unscrambled Development Inc

Upper West Side Productions

Who Are you Inc

Yawkey Development LLC

Yucca Post Inc